Terms

Terms for Ad Spend Second Opinion.

Effective date: 2026-05-03

These terms apply to the Second Order website and the Ad Spend Second Opinion service operated by Kai Page Ltd, a company registered in England and Wales under company number 14950867 and VAT number GB447110028. Registered office: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE. They are written in plain English. They do not replace any separate written agreement or statement of work agreed for a specific engagement.

1. What the service is

Ad Spend Second Opinion is a fixed-scope paid review for ecommerce operators considering a Meta, Google, or related ad spend decision. The usual output is a short written decision memo and a debrief call.

2. What the service is not

• It is not ongoing campaign management.
• It is not implementation work unless separately agreed.
• It is not legal, financial, tax, or investment advice.
• It does not guarantee a particular ROAS, revenue, margin, or platform result.

3. Fit, scope, and payment

Submitting the form does not create a contract. Kai Page Ltd will assess whether the request is a fit. If it is, the scope, price, payment instructions, timing, and access requirements will be confirmed before work starts.

No work is treated as booked until the agreed payment and required information have been received, unless Kai Page Ltd confirms otherwise in writing.

4. Access and information

You are responsible for providing accurate, timely, and relevant information. Read-only access is preferred where account access is needed. Do not share passwords through the public form or by ordinary email. Use platform permissions or another agreed secure method.

5. Recommendations and decisions

The memo gives an independent view based on the evidence available at the time. Business conditions, platform behaviour, tracking quality, margins, stock, promotions, and customer demand can change. You remain responsible for commercial decisions made after receiving the memo.

6. Cancellations and refunds

If an engagement needs to be cancelled or moved, Kai Page Ltd will handle this reasonably based on how much work has already been completed and any written terms agreed for that engagement. Because the service is advisory and time-based, completed review work is not automatically refundable.

7. Confidentiality

Kai Page Ltd will treat non-public business information shared for the review as confidential and will use it only to assess, deliver, or administer the engagement, unless disclosure is required by law or agreed with you.

8. Intellectual property

You may use the final memo internally for your business. Kai Page Ltd retains ownership of its underlying methods, templates, know-how, and pre-existing materials.

9. Liability

Nothing in these terms limits liability where it cannot legally be limited. Subject to that, Kai Page Ltd is not liable for indirect loss, loss of profit, loss of revenue, loss of goodwill, or platform/business outcomes resulting from decisions you make after the review.

10. Law

These terms are governed by the laws of England and Wales, unless a separate written agreement says otherwise.

11. Contact

For questions about these terms, email hello@kaipage.com.