How Second Order handles enquiry data.

Effective date: 2026-05-03

Second Order is operated by Kai Page Ltd. This policy explains how we handle information submitted through this website and the Ad Spend Second Opinion enquiry form.

Who is responsible for your data

Kai Page Ltd is the controller for personal data submitted through this site. Kai Page Ltd is a company registered in England and Wales under company number 14950867 and VAT number GB447110028. Registered office: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE. For privacy questions, email hello@kaipage.com.

What we collect

When you submit the fit request form, we collect the information you choose to provide, including your email address, store URL, spend range, platforms used, deadline, and the decision context you describe.

We may also receive basic technical information connected to the submission, such as timestamp, IP address, browser/user-agent and anti-spam signals generated by the hosting provider.

Why we use it

To assess whether an Ad Spend Second Opinion is a good fit.
To reply to your enquiry.
To prepare access, payment, and scope instructions if the work proceeds.
To protect the site from spam, abuse, and misuse.

Legal basis

For UK GDPR purposes, we process enquiry data because it is necessary to take steps before entering into a contract and because Kai Page Ltd has a legitimate interest in responding to relevant business enquiries and protecting the site.

Where it is processed

This website is hosted by Cloudflare Pages. Form submissions are processed by FormSubmit and routed by email to Kai Page Ltd at hello@kaipage.com. Submissions may also be processed and stored in Kai Page Ltd email systems.

What not to send

Do not submit passwords, ad account credentials, payment card details, API keys, full customer exports, or other sensitive private data through the public form. If a review is suitable, any access or payment instructions are handled separately.

How long we keep it

Enquiry data is kept only for as long as needed to respond, assess fit, manage any resulting engagement, keep reasonable business records, and handle legal or security requirements. Test or spam submissions may be deleted sooner.

Sharing

We do not sell enquiry data. We share it only with service providers needed to run the site, process submissions, provide email, or meet legal obligations.

Your rights

Depending on the circumstances, you may ask to access, correct, delete, restrict, or object to the use of your personal data. Email hello@kaipage.com. You also have the right to complain to the UK Information Commissioner’s Office.

Cookies and analytics

At launch, this site does not use advertising pixels or behavioural analytics. If analytics or advertising tags are added later, this policy will be updated and cookie controls will be added where required.