Second OrderEcommerce Ad Spend Audit Alternative Request the Second Opinion

Ecommerce Ad Spend Audit Alternative

Not another generic ad audit. A decision memo before the next spend move.

Most audits produce a long list of issues. Second Order starts with the decision: what should happen to the next chunk of spend?

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Paid written memo. Fixed scope. No free audit funnel.

The decision

If you are already spending meaningful money, the useful question is not “what could be improved?” It is “what should we do next?”

01

Why this is different

  • Fixed-scope paid review, not a free audit funnel.
  • Written recommendation rather than a 60-slide issue list.
  • Reviews Meta, Google, store data, tracking quality and commercial context together.
  • Designed for a live budget decision.
02

Good fit

  • You are spending roughly £10k–£50k/month on ads.
  • You are deciding whether to scale, cut, reallocate, or challenge a recommendation.
  • You want an independent written view before committing more money.
  • You have enough recent data for the decision to be reviewed.
03

Output

  • 3–5 page memo.
  • Recommendation: scale, fix, pause, reallocate, test, or wait.
  • Evidence stack and caveats.
  • Falsifier, stop-loss and first meaningful read.
  • 45–60 minute debrief.
Second Order outputDecision memo
  1. RecommendationScale, fix, pause, reallocate, test, or wait.
  2. Evidence stackPlatform signal, store data, commercial context and tracking quality.
  3. CaveatsWhat is uncertain, unsafe, or missing.
  4. FalsifierWhat would prove the recommendation wrong.
  5. First readWhen to check whether the decision is working.

FAQ

Plain answers.

Is this a free audit?

No. It is paid advice with a fixed scope and written output.

Is it just PPC?

The review is paid-media led, but the recommendation considers store, margin, tracking and commercial context where available.

What if the answer is inconclusive?

Then the memo says so and explains what evidence is missing.

Before the money moves

Get a written second opinion on the next ad spend decision.

Second Order reviews the evidence and writes down what to scale, fix, pause, or question.

Request the Second Opinion